I distinctly remember the moment I was hooked to the Benedict Cumberbatch Sherlock incarnation. It was even before you were introduced to Sherlock, when his presence was felt from offscreen via a series of texts to journalists from Sherlock during a police press conference.
In the opening pages of No Mercy #1 I got that same vibe. De Campi and Carla Speed McNeil introduce the cast via dialogue and narration played out via various forms of social media.The mostly teen cast features people from all walks of life and social strata. Without spoiling elements of the first issue, I will say I am particularly drawn to one character who partially relates to people via emoticons.
The emoticons are not heavy handed or sappy. They work within context, and as the drama of the story ramps up, serves to pull at your sympathies for certain character dynamics.
The story has elements that will appeal to a Young Adult audience to a certain extent while also giving enough mystery and drama to pull on adult consumers.
Such a balance is not easy to achieve.
Tim O'Shea (https://twitter.com/talkingwithtim), who has covered comics and pop culture for various websites since 1999, currently contributes to Robot 6 (http://robot6.comicbookresources.com/author/timoshea/) and his own pop culture blog, Talking with Tim (http://talkingwithtim.com/wordpress/).